Targeted ad management
from $200/ mo
Price depends on complexity
DiscussKharkiv and nationwide sales
Targeted Advertising in Kharkiv
Targeted advertising in Kharkiv for education projects, IT companies, manufacturers and online shops that look for customers both in the city and across the country. SAVA Digital works with Kharkiv businesses remotely, with strategy, creative and reports handled online.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Meta Ads Manager
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Results Leads (form)
The target actions the campaign runs for: requests, messages, purchases. We agree with you at the start what counts as a result.
Number of target actions
What we do: We set up the pixel and events so that only real requests are counted.
- Cost per result per lead
How much one request costs on average. The key number for a business: we compare it with your profit per client.
Amount spent ÷ Results
What we do: Every week we shift the budget to the ad sets with the lowest cost per request.
- Reach People
How many different people saw the ad at least once.
Unique people
What we do: We expand reach once the cost per request is stable — that is how we scale without losing quality.
- Impressions Total
How many times the ad was shown in total, including repeat views.
All impressions
What we do: We make sure impressions go to your audience.
- CTR click-through rate
The share of people who saw the ad and clicked the link. Shows how catchy the creative is.
Clicks ÷ Impressions × 100 %
What we do: We test several creatives and texts and keep the ones with a higher CTR.
- CPC cost per click
How much one visit from the ad to the website or messenger costs.
Amount spent ÷ Clicks
What we do: We lower it with better creatives and more precise audiences — and make sure cheap clicks bring requests.
- Amount spent budget
How much of the ad budget was actually spent. You top up the budget directly in Meta; we only manage it.
Total charges for the period
What we do: We keep spending within the plan and show every hryvnia in the report.
What we do
Paid social for Kharkiv businesses
Kharkiv is a student city with many universities, which makes education a prominent niche for social ads. Courses, language schools and university prep need to talk separately to applicants, current students and parents: each group asks different questions, so each gets its own creative.
IT companies can use paid social not only for sales but also for hiring and employer branding: vacancies, internal events, training programmes. Here we build audiences around professional interests and experience, and measure results in applications.
When a Kharkiv business sells nationwide — through its website, marketplaces and delivery — we combine two geographies: the city, where the brand is known, and the rest of Ukraine, where it still needs an introduction. The budget between them follows the data rather than an even split.
Facebook ads and Instagram ads make it easy to change direction: pause campaigns, refresh the offer, or switch from a physical store to delivery. Our designer produces the creative, and an on-site shoot can be arranged if needed.
- Separate campaigns for applicants, students and parents
- Job ads and employer branding for IT
- The city and the whole country in one media plan
- A flexible plan that is easy to adjust
- Reports in leads and cost per lead
Questions
Targeted advertising in Kharkiv: FAQ
How much does targeted advertising cost in Kharkiv?
Price — from $200 / mo. Our fee and the Meta ad budget are separate. Both depend on your niche, the geography (the city only or all of Ukraine) and the number of campaigns. We will quote after the brief.
Does targeted advertising work for schools and courses?
It can. Instagram and Facebook let you choose people by age, interests and location, so applicants, current students and the parents who often pay can each see a message written for them.
Can we advertise job openings with paid social?
Yes. Job ads lead to a vacancy page or an application form, and the audience is built from professional interests. We measure applications and interviews rather than reach.
Is targeted advertising for small business worth it when you sell nationwide?
It can be: a wider geography does not have to mean a bigger budget. We test several regions and scale the ones where leads are cheaper.
Do you work with Kharkiv businesses remotely?
Yes. With Kharkiv clients everything — brief, creative approvals, reports — happens online, and there is no need to meet in person.
Cities
Targeted Advertising in other cities
Dashboards of other services
Other agency services
Updated:
Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.