Targeted ad management
from $200/ mo
Price depends on complexity
DiscussIn season and out of it
Targeted Advertising in Odesa
Targeted advertising in Odesa for businesses whose demand rises and falls with the season: hotels, restaurants, beach clubs, holiday resorts, as well as property developers and estate agents. SAVA Digital runs campaigns remotely from Kyiv, from strategy to creative.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Meta Ads Manager
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Results Leads (form)
The target actions the campaign runs for: requests, messages, purchases. We agree with you at the start what counts as a result.
Number of target actions
What we do: We set up the pixel and events so that only real requests are counted.
- Cost per result per lead
How much one request costs on average. The key number for a business: we compare it with your profit per client.
Amount spent ÷ Results
What we do: Every week we shift the budget to the ad sets with the lowest cost per request.
- Reach People
How many different people saw the ad at least once.
Unique people
What we do: We expand reach once the cost per request is stable — that is how we scale without losing quality.
- Impressions Total
How many times the ad was shown in total, including repeat views.
All impressions
What we do: We make sure impressions go to your audience.
- CTR click-through rate
The share of people who saw the ad and clicked the link. Shows how catchy the creative is.
Clicks ÷ Impressions × 100 %
What we do: We test several creatives and texts and keep the ones with a higher CTR.
- CPC cost per click
How much one visit from the ad to the website or messenger costs.
Amount spent ÷ Clicks
What we do: We lower it with better creatives and more precise audiences — and make sure cheap clicks bring requests.
- Amount spent budget
How much of the ad budget was actually spent. You top up the budget directly in Meta; we only manage it.
Total charges for the period
What we do: We keep spending within the plan and show every hryvnia in the report.
What we do
Paid social for Odesa businesses
Summer is the main season for Odesa’s tourism trade, and advertising for it should start well before the first warm weekend. People pick a hotel while still at home, so the first campaigns reach residents of other cities who are interested in the sea. Closer to the season we add people who have already arrived and need a dinner table, a boat trip or a rental.
Out of season the audience shifts towards locals. Restaurants and services can lean on offers for regulars, brunches, events and delivery. Paid social stays on in winter, refocused on residents with a smaller budget.
Property in the city is sold both to locals and to buyers from other regions who want a home by the sea. For residential developments we collect enquiries through lead forms, and the media buyer and analyst check which leads actually reach a sales call.
Instagram ads for hospitality live or die on visuals: the food, the terrace, the sea. Our designer produces creative for feed, Stories and Reels; an on-site shoot can be arranged.
- Campaigns for travellers before and during their stay
- A media plan for peak season and the off-season
- Lead forms for residential developments
- Lead quality checks, not just lead counts
- Creative for feed, Stories and Reels
Questions
Targeted advertising in Odesa: FAQ
How much does targeted advertising cost in Odesa?
Price — from $200 / mo. Our fee and the Meta ad budget are separate. Competition for tourists is higher in summer, so the peak-season and off-season budgets are planned differently — we will give you both after the brief.
When should targeted advertising start before the summer season?
Earlier than most expect: people often book accommodation well ahead of their trip. A hotel needs to start sooner than a beachfront restaurant.
Should we run targeted ads on Facebook as well as Instagram?
Both run from the same Meta ad account, and one campaign can appear on both. Facebook ads are often useful for an older audience that buys property or books family holidays.
Can you run ads only for the summer season?
Yes, though the audiences and creative are best prepared in advance. The cost depends on the number of campaigns and months.
Do you work with Odesa businesses remotely?
Yes. The brief, creative and reports are handled online, with no need to meet in person.
Cities
Targeted Advertising in other cities
Dashboards of other services
Other agency services
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Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.