Targeted ad management
from $200/ mo
Price depends on complexity
DiscussRemote · any city
Targeted advertising in Ukraine
Targeted advertising in Ukraine for online stores, course providers, chains and services that sell well beyond their home city. SAVA Digital runs these campaigns remotely: briefs, creative approvals and reports all happen online.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Meta Ads Manager
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Results Leads (form)
The target actions the campaign runs for: requests, messages, purchases. We agree with you at the start what counts as a result.
Number of target actions
What we do: We set up the pixel and events so that only real requests are counted.
- Cost per result per lead
How much one request costs on average. The key number for a business: we compare it with your profit per client.
Amount spent ÷ Results
What we do: Every week we shift the budget to the ad sets with the lowest cost per request.
- Reach People
How many different people saw the ad at least once.
Unique people
What we do: We expand reach once the cost per request is stable — that is how we scale without losing quality.
- Impressions Total
How many times the ad was shown in total, including repeat views.
All impressions
What we do: We make sure impressions go to your audience.
- CTR click-through rate
The share of people who saw the ad and clicked the link. Shows how catchy the creative is.
Clicks ÷ Impressions × 100 %
What we do: We test several creatives and texts and keep the ones with a higher CTR.
- CPC cost per click
How much one visit from the ad to the website or messenger costs.
Amount spent ÷ Clicks
What we do: We lower it with better creatives and more precise audiences — and make sure cheap clicks bring requests.
- Amount spent budget
How much of the ad budget was actually spent. You top up the budget directly in Meta; we only manage it.
Total charges for the period
What we do: We keep spending within the plan and show every hryvnia in the report.
What you get
Paid social for the whole country
A nationwide campaign is not just a city campaign with a bigger map. Audiences in Lviv, Dnipro and Chernihiv respond to different arguments, and cost per lead can vary noticeably between regions. So instead of one broad campaign for the whole country, we split by region and compare where enquiries are cheaper and better.
For ecommerce, logistics shape the message. If you ship via Nova Poshta, an ad that is upfront about delivery times and who pays for shipping answers many of the questions that would otherwise land in your DMs. For services with home visits, we only show ads in the towns you can actually reach.
Copy and creatives are produced in Ukrainian, with separate versions for different audiences when it helps: students and parents, B2B and retail, big cities and smaller communities. Social media advertising for a national brand is always a series of tests rather than one lucky banner.
Your account is handled by a media buyer, a designer and an analyst from one team, and you see the outcome in regular reports: spend, leads and cost per lead by region.
- Budget split between regions based on test results
- Ukrainian-language creatives for different audiences
- Ads that spell out delivery terms for online sales
- Cost per lead reported by region
- Fully remote — your location does not matter
Questions
Nationwide targeted ads: FAQ
How much does targeted advertising cost across Ukraine?
Price — from $200 / mo. Our fee depends on the number of campaigns, channels and creatives. A nationwide ad budget is usually larger than for one city, so we suggest starting with a few regions and expanding based on results.
How do Facebook ads target different regions?
Meta lets you choose a country, specific regions, cities or a radius. We create separate ad sets per region, which shows where leads are cheaper and lets us shift budget there.
Can you run targeted Instagram ads for an online store?
Yes. Usually a mix: prospecting campaigns for new audiences, retargeting for people who viewed products, and dynamic catalogue ads. For a store shipping nationwide, that brings in orders from every region.
Can we hire you if we are not based in Kyiv?
Of course. We work with clients across the country remotely: calls, a shared chat and online creative approvals. If you need a shoot, it can be done in Kyiv with products sent via Nova Poshta.
Cities
Targeted Advertising in other cities
Dashboards of other services
Other agency services
Updated:
Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.