UAENESARKZ
SAVA Digital services

Turnkey Google Ads contextual advertising

Google Ads is a hot-demand channel: a person is already searching for your product or service, and the ad appears at exactly that moment. SAVA Digital sets up search campaigns, the Display Network, Shopping and remarketing so that you pay for results, not impressions.

Price: from $200 / mo

Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.

Google Ads account
CampaignsSYour business ▾
All campaigns ▾
Clicks8,4 K
Impressions142 K
Avg. CPC4,39 ₴
Conversions386
KyivKharkivLvivOdesaDniproUkraine
Campaign
Budget
Status
Type
Clicks
Impressions
CTR
Avg. CPC
Conversions
Cost per conversion
Search · brand
Daily
Enabled
Search
2 900
18 000
16,11 %
1,10 ₴
142
22,54 ₴
Search · services in Kyiv
Daily
Enabled
Search
3 600
64 000
5,63 %
5,83 ₴
168
125,00 ₴
Performance Max
Daily
Enabled
Perf. Max
1 300
42 000
3,10 %
7,54 ₴
58
168,97 ₴
Remarketing · Display
Daily
Enabled
Display
600
18 000
3,33 %
4,83 ₴
18
161,11 ₴
Total: all campaigns
8 400
142 000
5,92 %
4,39 ₴
386
95,60 ₴

An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.

Metrics glossary
Clicks visits to the site

How many times people clicked the ad and went to the website.

Number of visits

What we do: We bring clicks only from queries where people are ready to buy.

Impressions in search and on sites

How many times the ad was shown in search, on YouTube or on partner sites.

All impressions

What we do: We cut off irrelevant queries with negative keywords so that impressions reach the right people.

CTR click-through rate

The share of people who saw the ad and clicked it. A high CTR shows that the ad matches the query.

Clicks ÷ Impressions × 100 %

What we do: We write several headline variants and keep the ones with a higher CTR.

Avg. CPC cost per click

How much one visit to the website costs on average.

Cost ÷ Clicks

What we do: We lower it through Quality Score: relevant ads and pages cost less.

Conversions requests, calls, sales

Target actions after a click: a request, a call, a purchase.

Number of target actions

What we do: We set up tracking in Google Analytics 4 to count only real requests.

Cost per conversion CPA

How much one request or sale costs. The key number for a business.

Cost ÷ Conversions

What we do: We shift the budget to the campaigns and queries with the lowest cost per request.

Quality Score from 1 to 10

Google’s score from 1 to 10: how well the ad and the page match the query. A higher score means a lower cost per click.

Expected CTR + ad relevance + landing page

What we do: We build separate ad groups for each query theme and bring the score up to 8–10.

Price

Pricing for Contextual Advertising

Contextual ad management

from $200/ mo

Price depends on complexity

Discuss
Exact price — after the brief
Worked with
All clients
What's included

Contextual Advertising: what the work includes

  1. Audit & semantics

    Keyword collection and clustering, competitor analysis, negative keywords from the start.

  2. Search campaigns

    Campaign and ad group structure, selling ads, extensions, bidding strategies.

  3. Display, Shopping, remarketing

    Display network, product campaigns for e-commerce and bringing back the warm audience.

  4. Analytics

    GA4 and conversion setup, call tracking, reports with key metrics.

Advantages

Why clients choose SAVA

We start by collecting semantics and analyzing competitors, build the campaign structure, write ads with unique selling propositions and set up extensions. Conversion tracking (GA4, Google Tag) is a mandatory step before launch.

Then statistics take over: negative keywords, bid adjustments, ad and landing page tests. Our clients receive clear reporting: spend, conversions, cost per request and ROMI.

  • Only targeted traffic from hot queries
  • Flexible budget for any niche
  • Detailed analytics for every campaign
  • Remarketing to bring visitors back
  • Shopping campaigns for online stores
  • Certified Google Ads specialists
Questions

Frequently asked questions: Contextual Advertising

How much does contextual advertising cost?

Price — from $200 / mo. The cost depends on your niche, scope and channels. We will calculate the exact amount after a short brief — no obligations.

How is Google Ads different from targeting?

Google Ads works with hot demand — a person searches for the service themselves. Targeted advertising generates demand — it shows ads to those who haven't searched yet but match the client profile. They work best together.

When will there be results?

First clicks — on launch day, first requests — within the first week. Optimal conversion cost forms within 2–4 weeks of working with statistics.

Can I advertise without a website?

Technically yes, via Google Business Profile, but conversion will be low. We recommend a landing page — we will build it turnkey, optimized for ads.

Cities

Contextual Advertising: cities

Dashboards of other services

Other agency services

Targeted AdvertisingOpen dashboard →Website DevelopmentOpen dashboard →SEO PromotionOpen dashboard →DesignOpen dashboard →MarketingOpen dashboard →SMMOpen dashboard →Product photographyOpen dashboard →

Updated:

Contacts

Tell us about your business — we'll suggest where to start

Not sure where to start? Take the brief →
+38 063 709 52 00+38 063 583 37 83

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