PPC for Kyiv companies

Google Ads agency in Kyiv

Looking for a Google Ads agency in Kyiv? SAVA Digital sets up and manages search campaigns that put your offer in front of people at the very moment they look for it — from a single dental clinic to a chain of restaurants.

Price: from $200 / mo

Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.

Google Ads account
CampaignsSYour business ▾
All campaigns ▾
Clicks8,4 K
Impressions142 K
Avg. CPC4,39 ₴
Conversions386
Campaign
Budget
Status
Type
Clicks
Impressions
CTR
Avg. CPC
Conversions
Cost per conversion
Search · brand
Daily
Enabled
Search
2 900
18 000
16,11 %
1,10 ₴
142
22,54 ₴
Search · services in Kyiv
Daily
Enabled
Search
3 600
64 000
5,63 %
5,83 ₴
168
125,00 ₴
Performance Max
Daily
Enabled
Perf. Max
1 300
42 000
3,10 %
7,54 ₴
58
168,97 ₴
Remarketing · Display
Daily
Enabled
Display
600
18 000
3,33 %
4,83 ₴
18
161,11 ₴
Total: all campaigns
8 400
142 000
5,92 %
4,39 ₴
386
95,60 ₴

An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.

Metrics glossary
Clicks visits to the site

How many times people clicked the ad and went to the website.

Number of visits

What we do: We bring clicks only from queries where people are ready to buy.

Impressions in search and on sites

How many times the ad was shown in search, on YouTube or on partner sites.

All impressions

What we do: We cut off irrelevant queries with negative keywords so that impressions reach the right people.

CTR click-through rate

The share of people who saw the ad and clicked it. A high CTR shows that the ad matches the query.

Clicks ÷ Impressions × 100 %

What we do: We write several headline variants and keep the ones with a higher CTR.

Avg. CPC cost per click

How much one visit to the website costs on average.

Cost ÷ Clicks

What we do: We lower it through Quality Score: relevant ads and pages cost less.

Conversions requests, calls, sales

Target actions after a click: a request, a call, a purchase.

Number of target actions

What we do: We set up tracking in Google Analytics 4 to count only real requests.

Cost per conversion CPA

How much one request or sale costs. The key number for a business.

Cost ÷ Conversions

What we do: We shift the budget to the campaigns and queries with the lowest cost per request.

Quality Score from 1 to 10

Google’s score from 1 to 10: how well the ad and the page match the query. A higher score means a lower cost per click.

Expected CTR + ad relevance + landing page

What we do: We build separate ad groups for each query theme and bring the score up to 8–10.

Price

Pricing for Contextual Advertising

Contextual ad management

from $200/ mo

Price depends on complexity

Discuss
Exact price — after the brief
Worked with
All clients
What is included

Search ads that earn their budget

Competition for search terms in the capital is fierce, and cost per click tends to be higher than in the regions. Broad keywords like “dentist” or “flower delivery” burn through a budget fast. We build keyword lists around intent instead: a district or metro station in the query, “near me”, “urgent”, “price” — the searches of people who are ready to call.

Contextual advertising in Kyiv goes beyond the search results page. Venues with a street address get location assets so people can see how to reach you; online stores get Google Shopping; for slow decisions, such as buying a flat in a new development or choosing a course, we use remarketing to bring back people who have already visited your site.

Before launch we check the tracking: calls, forms and messenger chats must be recorded in GA4, or there is nothing to optimise against. A weak landing page can be rebuilt by our designers and developers, who work next to the PPC specialist.

  • Keywords mapped to districts, metro stations and “near me”
  • Search, Shopping, Display and remarketing
  • Call and lead tracking in GA4
  • Negative keywords to stop paying for irrelevant clicks
  • Landing page fixes by our in-house team
Questions

Google Ads in Kyiv: common questions

How much does a Google Ads agency charge in Kyiv?

Price — from $200 / mo. You pay for our work and, separately, for the ad budget. The budget depends on what a click costs in your niche in the capital; before launch we review competitors and propose a realistic plan.

How does Google Ads work, in plain terms?

It is contextual advertising: Google shows ads in response to a search. Someone types “laptop repair Obolon” and sees your offer among the results. You pay when they click through to your site, not for the impression.

How do I stop overpaying for clicks in Google Ads?

Narrow the targeting to the districts you actually serve, block irrelevant searches with negative keywords, run ads during business hours and track conversions. In Kyiv these steps have the biggest effect on cost per lead.

What is a Google Ads agency and what does it do?

A team that runs your Google Ads account for you: keyword research, search ads, bids, conversion tracking and reports. At SAVA the same team can also fix your landing page and creatives.

Cities

Contextual Advertising in other cities

Updated:

Contacts

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