Google Ads · Odesa

Google Ads in Odesa

Google Ads in Odesa brings you enquiries from people already searching for a place by the sea, a table for tonight, a new-build flat or a freight forwarder. SAVA Digital is a Kyiv-based Google Ads agency that sets up and manages Odesa campaigns remotely.

Price: from $200 / mo

Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.

Google Ads account

CampaignsSYour business ▾

All campaigns ▾

Clicks8,4 K

Impressions142 K

Avg. CPC4,39 ₴

Conversions386

Campaign

Budget

Status

Type

Clicks

Impressions

CTR

Avg. CPC

Conversions

Cost per conversion

Search · brand

Daily

Enabled

2 900

18 000

16,11 %

1,10 ₴

142

22,54 ₴

Search · services in Kyiv

Daily

Enabled

3 600

64 000

5,63 %

5,83 ₴

168

125,00 ₴

Performance Max

Daily

Enabled

Perf. Max

1 300

42 000

3,10 %

7,54 ₴

168,97 ₴

Remarketing · Display

Daily

Enabled

Display

600

18 000

3,33 %

4,83 ₴

161,11 ₴

Total: all campaigns

8 400

142 000

5,92 %

4,39 ₴

386

95,60 ₴

Recommendations

How much do Google Ads agencies charge for Odesa campaigns?

Our fee is separate from the click budget you pay Google. In tourism niches clicks cost more in summer, so the plan accounts for the season.

Does Google Ads work for B2B companies such as logistics firms?

Yes, if the keyword list is precise. There are fewer searches than in retail, but they are closer to a deal. The key is to exclude job seekers and private individuals so the budget reaches potential clients.

Why do search ads cost more in summer?

The price of a click is set by an auction, so when more advertisers compete in season it usually goes up. Our reports show how the cost per lead changes, and we shift budget accordingly.

How do you use Google Ads to sell a residential development?

Search catches people already looking for a flat, and remarketing reminds those who viewed the floor plans. Each development needs its own landing page.

An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.

Metrics glossary

Clicks visits to the site

How many times people clicked the ad and went to the website.

Number of visits

What we do: We bring clicks only from queries where people are ready to buy.

Impressions in search and on sites

How many times the ad was shown in search, on YouTube or on partner sites.

All impressions

What we do: We cut off irrelevant queries with negative keywords so that impressions reach the right people.

CTR click-through rate

The share of people who saw the ad and clicked it. A high CTR shows that the ad matches the query.

Clicks ÷ Impressions × 100 %

What we do: We write several headline variants and keep the ones with a higher CTR.

Avg. CPC cost per click

How much one visit to the website costs on average.

Cost ÷ Clicks

What we do: We lower it through Quality Score: relevant ads and pages cost less.

Conversions requests, calls, sales

Target actions after a click: a request, a call, a purchase.

Number of target actions

What we do: We set up tracking in Google Analytics 4 to count only real requests.

Cost per conversion CPA

How much one request or sale costs. The key number for a business.

Cost ÷ Conversions

What we do: We shift the budget to the campaigns and queries with the lowest cost per request.

Quality Score from 1 to 10

Google’s score from 1 to 10: how well the ad and the page match the query. A higher score means a lower cost per click.

Expected CTR + ad relevance + landing page

What we do: We build separate ad groups for each query theme and bring the score up to 8–10.

Price

Pricing for Contextual Advertising

Contextual ad management

from $200/ mo

Price depends on complexity

Discuss

Exact price — after the brief

Worked with

All clients

What’s included

Google Ads for Odesa businesses

Tourist demand here is strongly seasonal, and it shows in Google straight away: in summer there are more searches for accommodation, beaches and tours, and clicks get more expensive. We adjust bids and budgets to match, so you do not overspend in spring or disappear from results at the height of the season.

The port and logistics are a separate world. Searches are narrow and B2B: “customs clearance”, “container shipping”, “freight forwarding”. There are few of them, but each can turn into a large contract. For logistics companies we build a precise keyword list, filter out irrelevant searches and report on enquiries and calls rather than clicks.

Property in Odesa is searched for by locals and by buyers from elsewhere. Search ads catch people who are already comparing developments, and remarketing brings back visitors who looked at floor plans but left without getting in touch.

For restaurants, hotels and services we add location and call assets, and make sure ads run during your opening hours.

Bids and budgets for the summer peak and the off-season
B2B keyword research for logistics and port services
Repeat ads for property buyers
Address and call buttons in your ads
Call and lead tracking in GA4

Questions