Google search · Lviv

Google Ads in Lviv

Google Ads in Lviv puts your offer in front of people already searching for a central hotel, English lessons or a phone repair. SAVA Digital, a Kyiv-based Google Ads agency, sets up and manages Lviv campaigns remotely, from a single venue to a chain.

Price: from $200 / mo

Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.

Google Ads account

CampaignsSYour business ▾

All campaigns ▾

Clicks8,4 K

Impressions142 K

Avg. CPC4,39 ₴

Conversions386

Campaign

Budget

Status

Type

Clicks

Impressions

CTR

Avg. CPC

Conversions

Cost per conversion

Search · brand

Daily

Enabled

2 900

18 000

16,11 %

1,10 ₴

142

22,54 ₴

Search · services in Kyiv

Daily

Enabled

3 600

64 000

5,63 %

5,83 ₴

168

125,00 ₴

Performance Max

Daily

Enabled

Perf. Max

1 300

42 000

3,10 %

7,54 ₴

168,97 ₴

Remarketing · Display

Daily

Enabled

Display

600

18 000

3,33 %

4,83 ₴

161,11 ₴

Total: all campaigns

8 400

142 000

5,92 %

4,39 ₴

386

95,60 ₴

Recommendations

How much do Google Ads agencies charge for Lviv campaigns?

Our management fee is separate from the click budget, which goes straight to Google. How much you need for clicks depends on competition in your niche; we assess it before launch and propose a plan.

How does Google Ads work?

When someone searches, Google runs an auction among advertisers bidding on that query. The winner is decided by bid and by the quality of the ad and landing page, so relevant copy and a good page lower your cost per click.

Should a hotel business use Google Ads if it is already on Booking.com?

Yes, as a complement. Ads bring guests to your own site to book directly, and repeat ads remind people who were comparing options. You will need a booking engine that is easy to use on a phone.

What is remarketing?

Showing ads to people who have already visited your website. For hotels and courses, where people rarely decide on the first visit, it brings back some of those who left without enquiring.

An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.

Metrics glossary

Clicks visits to the site

How many times people clicked the ad and went to the website.

Number of visits

What we do: We bring clicks only from queries where people are ready to buy.

Impressions in search and on sites

How many times the ad was shown in search, on YouTube or on partner sites.

All impressions

What we do: We cut off irrelevant queries with negative keywords so that impressions reach the right people.

CTR click-through rate

The share of people who saw the ad and clicked it. A high CTR shows that the ad matches the query.

Clicks ÷ Impressions × 100 %

What we do: We write several headline variants and keep the ones with a higher CTR.

Avg. CPC cost per click

How much one visit to the website costs on average.

Cost ÷ Clicks

What we do: We lower it through Quality Score: relevant ads and pages cost less.

Conversions requests, calls, sales

Target actions after a click: a request, a call, a purchase.

Number of target actions

What we do: We set up tracking in Google Analytics 4 to count only real requests.

Cost per conversion CPA

How much one request or sale costs. The key number for a business.

Cost ÷ Conversions

What we do: We shift the budget to the campaigns and queries with the lowest cost per request.

Quality Score from 1 to 10

Google’s score from 1 to 10: how well the ad and the page match the query. A higher score means a lower cost per click.

Expected CTR + ad relevance + landing page

What we do: We build separate ad groups for each query theme and bring the score up to 8–10.

Price

Pricing for Contextual Advertising

Contextual ad management

from $200/ mo

Price depends on complexity

Discuss

Exact price — after the brief

Worked with

All clients

What’s included

Search campaigns for Lviv businesses

Some Lviv searches come from people who have not arrived yet: someone in Kharkiv looking for a hostel for the weekend, someone in Warsaw after a short-let flat for a festival. For hotels, apartments and tours we target by interest in Lviv, not just by where the searcher is physically located.

For venues and services with an address, search ads work together with Maps. Location assets show how to get there and let people call straight from the ad. Coffee shops, dentists and car services depend on short “near me” and neighbourhood searches, so those get their own ad groups.

Schools and courses have clear seasonality — before the academic year and each semester. We plan the budget around those peaks and keep remarketing running in between for people who read the programme page but did not sign up.

Before launch we check the tracking: calls, forms and messenger clicks must be recorded in GA4. Without that, PPC optimisation is guesswork.

Campaigns for travellers who are still planning
“Near me” and neighbourhood search terms
Location and call assets in your ads
Budgets timed to term starts and events
Conversion tracking in GA4

Questions