Contextual ad management
from $200/ mo
Price depends on complexity
DiscussPPC for the whole country
Google Ads agency in Ukraine
SAVA Digital is a Google Ads agency in Ukraine for businesses that ship nationwide or sell services online: your ad appears to a searcher in any city at the moment they need you. We manage these accounts remotely.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Google Ads account
CampaignsSYour business ▾
All campaigns ▾
Clicks8,4 K
Impressions142 K
Avg. CPC4,39 ₴
Conversions386
Campaign
Budget
Status
Type
Clicks
Impressions
CTR
Avg. CPC
Conversions
Cost per conversion
Search · brand
Daily
Enabled
Search
2 900
18 000
16,11 %
1,10 ₴
142
22,54 ₴
Search · services in Kyiv
Daily
Enabled
Search
3 600
64 000
5,63 %
5,83 ₴
168
125,00 ₴
Performance Max
Daily
Enabled
Perf. Max
1 300
42 000
3,10 %
7,54 ₴
58
168,97 ₴
Remarketing · Display
Daily
Enabled
Display
600
18 000
3,33 %
4,83 ₴
18
161,11 ₴
Total: all campaigns
8 400
142 000
5,92 %
4,39 ₴
386
95,60 ₴
Keyword
Match type
Quality Score
Clicks
CTR
Cost per click
dentist kyiv
Phrase
9/10
1 240
7,4 %
4,10 ₴
dental implants cost
Phrase
8/10
860
6,2 %
5,30 ₴
dentist near me
Exact
9/10
710
8,9 %
3,90 ₴
teeth whitening kyiv
Exact
10/10
530
9,6 %
3,20 ₴
An example for an illustrative dental clinic: hover over “Quality Score”.
Sponsored · vasha-klinika.uaDental clinic in Kyiv — book online
Treatment, implants and whitening. Modern equipment, experienced doctors. Book today.
Sponsored · vasha-klinika.uaTurnkey dental implants
Consultation and 3D diagnostics. Guarantee on the work. Interest-free instalments.
On/Off
Work stage
Status
Actions
Result
Audit & semanticsKeyword collection and clustering, competitor analysis, negative keywords from the start.
Active
Keyword researchkeywords and negative keywords
Search campaignsCampaign and ad group structure, selling ads, extensions, bidding strategies.
Active
Campaignssearch, ads, bidding
Display, Shopping, remarketingDisplay network, product campaigns for e-commerce and bringing back the warm audience.
Active
Shopping & PMaxDisplay and remarketing
AnalyticsGA4 and conversion setup, call tracking, reports with key metrics.
Active
TrackingGA4 conversions, weekly report
Turnkey work4 stages · one manager
Individualquoted after a brief
New request · Contextual Advertising
Not sure where to start? Take the brief → Thank you for your request!
We will contact you on the next business day.
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Clicks visits to the site
How many times people clicked the ad and went to the website.
Number of visits
What we do: We bring clicks only from queries where people are ready to buy.
- Impressions in search and on sites
How many times the ad was shown in search, on YouTube or on partner sites.
All impressions
What we do: We cut off irrelevant queries with negative keywords so that impressions reach the right people.
- CTR click-through rate
The share of people who saw the ad and clicked it. A high CTR shows that the ad matches the query.
Clicks ÷ Impressions × 100 %
What we do: We write several headline variants and keep the ones with a higher CTR.
- Avg. CPC cost per click
How much one visit to the website costs on average.
Cost ÷ Clicks
What we do: We lower it through Quality Score: relevant ads and pages cost less.
- Conversions requests, calls, sales
Target actions after a click: a request, a call, a purchase.
Number of target actions
What we do: We set up tracking in Google Analytics 4 to count only real requests.
- Cost per conversion CPA
How much one request or sale costs. The key number for a business.
Cost ÷ Conversions
What we do: We shift the budget to the campaigns and queries with the lowest cost per request.
- Quality Score from 1 to 10
Google’s score from 1 to 10: how well the ad and the page match the query. A higher score means a lower cost per click.
Expected CTR + ad relevance + landing page
What we do: We build separate ad groups for each query theme and bring the score up to 8–10.
What is included
PPC built for nationwide sales
A nationwide Google campaign plays by different rules than a city one. A query like “buy a coffee machine” is typed in regional capitals and small towns alike, yet competition and cost per click differ from region to region. We split campaigns by region or groups of regions and move budget to wherever sales come cheapest.
For online stores the workhorse is Google Shopping: product cards with price and photo right on the results page. We set up Merchant Center, check the product feed and keep prices and stock up to date. Search campaigns cover categories and brands, and remarketing brings back shoppers who left items in the basket.
Ads are written in Ukrainian and lead with what matters to a buyer in another city: delivery, cash on delivery, warranty, returns. If you operate in several cities, each one gets its own campaign with a local phone number and address.
Tracking is configured before launch. Sales, calls and leads must show up in GA4 so you can see which regions and keywords pay off.
- Campaigns with budget split across regions
- Google Shopping and Merchant Center for online stores
- Ukrainian ad copy that states delivery and payment terms
- Remarketing for abandoned baskets
- Sales and lead tracking in GA4
Questions
Google Ads across Ukraine: FAQ
How much do Google Ads agencies charge for a nationwide campaign?
Price — from $200 / mo. Our PPC management fee is separate from the ad budget. The budget depends on your niche, the size of the catalogue and the regions you sell to; after keyword research we propose a starting amount and a plan to scale.
How do you set up Google Ads for several regions?
The simplest approach is separate campaigns or ad groups per region, each with its own bids. That shows where customers are cheaper and lets you move budget without losing data.
Do Google Shopping ads work in Ukraine?
Yes, Shopping ads are available to Ukrainian stores. You need a Merchant Center account, a clean product feed and a website that meets Google’s policies — we take care of all three.
Is contextual advertising better than social ads for an online store?
Search catches people already looking for the product; social ads create interest. For a store shipping across the country we usually start with Shopping and search, then add social for new arrivals and retargeting.
Cities
Contextual Advertising in other cities
Dashboards of other services
Other agency services
Updated:
Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.