Targeted ad management
from $200/ mo
Price depends on complexity
DiscussPaid social for the capital
Targeted advertising in Kyiv
Targeted advertising in Kyiv for brands that need enquiries from Instagram, Facebook and Telegram rather than vanity reach. SAVA Digital is a Kyiv-based agency where the media buyer, the designer and the analyst sit on the same team.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Meta Ads Manager
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Results Leads (form)
The target actions the campaign runs for: requests, messages, purchases. We agree with you at the start what counts as a result.
Number of target actions
What we do: We set up the pixel and events so that only real requests are counted.
- Cost per result per lead
How much one request costs on average. The key number for a business: we compare it with your profit per client.
Amount spent ÷ Results
What we do: Every week we shift the budget to the ad sets with the lowest cost per request.
- Reach People
How many different people saw the ad at least once.
Unique people
What we do: We expand reach once the cost per request is stable — that is how we scale without losing quality.
- Impressions Total
How many times the ad was shown in total, including repeat views.
All impressions
What we do: We make sure impressions go to your audience.
- CTR click-through rate
The share of people who saw the ad and clicked the link. Shows how catchy the creative is.
Clicks ÷ Impressions × 100 %
What we do: We test several creatives and texts and keep the ones with a higher CTR.
- CPC cost per click
How much one visit from the ad to the website or messenger costs.
Amount spent ÷ Clicks
What we do: We lower it with better creatives and more precise audiences — and make sure cheap clicks bring requests.
- Amount spent budget
How much of the ad budget was actually spent. You top up the budget directly in Meta; we only manage it.
Total charges for the period
What we do: We keep spending within the plan and show every hryvnia in the report.
What you get
Paid social, handled end to end
Kyiv is the country’s largest and busiest ad market. Restaurants, beauty salons, clinics, property developers and online schools all compete for the same feed, so leads in the capital usually cost more than in smaller cities. The winners are not the brands that spend the most but the ones that pick their audience precisely.
That is why we start with geography. A café in Podil gains nothing from people across the Dnipro, while a developer selling flats in Irpin or Brovary wants the whole metro area. We test a radius around your address, selected districts, or the city plus the region, and move budget to wherever enquiries come in cheapest.
Creative is made in-house. Our designers see campaign data, so they know which visuals stop the scroll. When you need fresh footage, we come to you in Kyiv or the region by arrangement.
Instagram ads and Facebook ads are the backbone of paid social for most consumer brands here; Telegram is added when your audience follows local channels. We report in leads and cost per enquiry, not impressions.
- Media buyer, designer and analyst on one team
- Targeting by district, radius or the whole Kyiv region
- Creatives for feed, Stories and Reels
- On-location shoots in Kyiv by arrangement
- Reports built around leads and cost per lead
Questions
Targeted advertising in Kyiv: FAQ
How much does targeted advertising cost in Kyiv?
Price — from $200 / mo. Our fee depends on your niche, the number of campaigns and channels. The ad budget itself is planned separately, based on how competitive your niche is in the capital — after a short brief we will give you both figures.
Does targeted advertising work for local businesses?
Yes, when targeting and creative are tight: a clinic can reach people who live or work nearby, then retarget site visitors.
What is the difference between targeted ads and Google Ads?
Google Ads catches people already searching for your service. Targeted ads on Meta reach people who have not searched yet but match your customer profile. In Kyiv the two work best together, and we run both.
Can you run Meta ads if we have no photos or video?
Yes. We can build creatives from graphics or organise a shoot. If you already have material, we adapt the strongest pieces to each placement.
Cities
Targeted Advertising in other cities
Dashboards of other services
Other agency services
Updated:
Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.