Targeted ad management
from $200/ mo
Price depends on complexity
DiscussSAVA Digital services
Targeted advertising on Facebook, Instagram and Telegram
Targeted advertising is the fastest way to get leads from social media. The SAVA Digital team sets up ad campaigns on Facebook, Instagram and Telegram so that every hryvnia of your budget works toward results: leads, sales and brand awareness.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Meta Ads Manager
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Results Leads (form)
The target actions the campaign runs for: requests, messages, purchases. We agree with you at the start what counts as a result.
Number of target actions
What we do: We set up the pixel and events so that only real requests are counted.
- Cost per result per lead
How much one request costs on average. The key number for a business: we compare it with your profit per client.
Amount spent ÷ Results
What we do: Every week we shift the budget to the ad sets with the lowest cost per request.
- Reach People
How many different people saw the ad at least once.
Unique people
What we do: We expand reach once the cost per request is stable — that is how we scale without losing quality.
- Impressions Total
How many times the ad was shown in total, including repeat views.
All impressions
What we do: We make sure impressions go to your audience.
- CTR click-through rate
The share of people who saw the ad and clicked the link. Shows how catchy the creative is.
Clicks ÷ Impressions × 100 %
What we do: We test several creatives and texts and keep the ones with a higher CTR.
- CPC cost per click
How much one visit from the ad to the website or messenger costs.
Amount spent ÷ Clicks
What we do: We lower it with better creatives and more precise audiences — and make sure cheap clicks bring requests.
- Amount spent budget
How much of the ad budget was actually spent. You top up the budget directly in Meta; we only manage it.
Total charges for the period
What we do: We keep spending within the plan and show every hryvnia in the report.
What's included
Targeted Advertising: what the work includes
Analysis & strategy
Research of the market, competitors and target audience. A media plan with results forecast.
Creatives
Ad banners, videos and copy that stop the scroll and drive requests.
Campaign setup
Facebook Ads, Instagram Ads, Telegram Ads: campaign structure, audiences, retargeting, pixel and events.
Optimization & reporting
Weekly performance analysis, A/B tests and clear reports: spend, leads, cost per lead, ROMI.
Advantages
Why clients choose SAVA
We start with a deep analysis of your audience and competitors, form hypotheses, prepare creatives and launch test campaigns. Then comes weekly optimization: we switch off weak combinations, scale the profitable ones, and test new audiences and formats.
Over the years we have delivered 59+ projects for real estate, restaurants, e-commerce, clinics and studios. We know how to handle both small and large ad budgets effectively.
- First campaigns launched within 5–7 days
- Transparent reporting: you see every hryvnia
- In-house creatives at no extra cost
- Experience across 10+ niches: real estate, HoReCa, e-commerce, medicine
- Retargeting and warm-audience work
- Scaling of profitable combinations
Questions
Frequently asked questions: Targeted Advertising
How much does targeted advertising cost?
Price — from $200 / mo. The cost depends on your niche, scope and channels. We will calculate the exact amount after a short brief — no obligations.
When will the first results come?
First requests usually appear within the first week after launch. A stable cost per lead forms within 3–4 weeks of testing and optimization.
Which social networks are best for my business?
Facebook and Instagram suit most B2C niches — real estate, restaurants, stores, services. Telegram Ads is effective for infobusiness, education and local communities. At the start we test several platforms and keep the ones that bring cheaper leads.
Do I need a website for targeted advertising?
Not necessarily: requests can be collected via lead forms in social networks. But a landing page increases conversion and trust — if needed, we will build it turnkey.
Cities
Targeted Advertising: cities
Dashboards of other services
Other agency services
Updated:
Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.