Targeted ad management
from $200/ mo
Price depends on complexity
DiscussLocals and visitors
Targeted Advertising in Lviv
Targeted advertising in Lviv has to speak to two audiences at once: the people who live here and the people still planning a trip. SAVA Digital is a Kyiv agency running Lviv campaigns remotely, with a media buyer, a designer and an analyst on one team.
Price: from $200 / mo
Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.
Meta Ads Manager
An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.
Metrics glossary
- Results Leads (form)
The target actions the campaign runs for: requests, messages, purchases. We agree with you at the start what counts as a result.
Number of target actions
What we do: We set up the pixel and events so that only real requests are counted.
- Cost per result per lead
How much one request costs on average. The key number for a business: we compare it with your profit per client.
Amount spent ÷ Results
What we do: Every week we shift the budget to the ad sets with the lowest cost per request.
- Reach People
How many different people saw the ad at least once.
Unique people
What we do: We expand reach once the cost per request is stable — that is how we scale without losing quality.
- Impressions Total
How many times the ad was shown in total, including repeat views.
All impressions
What we do: We make sure impressions go to your audience.
- CTR click-through rate
The share of people who saw the ad and clicked the link. Shows how catchy the creative is.
Clicks ÷ Impressions × 100 %
What we do: We test several creatives and texts and keep the ones with a higher CTR.
- CPC cost per click
How much one visit from the ad to the website or messenger costs.
Amount spent ÷ Clicks
What we do: We lower it with better creatives and more precise audiences — and make sure cheap clicks bring requests.
- Amount spent budget
How much of the ad budget was actually spent. You top up the budget directly in Meta; we only manage it.
Total charges for the period
What we do: We keep spending within the plan and show every hryvnia in the report.
What we do
Paid social for Lviv businesses
Tourism, coffee, restaurants, events and festivals are a big part of Lviv’s economy. A hotel needs to reach travellers while they are still at home choosing a weekend break; a café near Rynok Square wants people already strolling past. So we split paid social into visitor and local campaigns, each with its own geography, creative and offer.
Instagram ads for events follow their own rhythm: the announcement, ticket sales, a reminder before the date, then highlights afterwards. With a pixel in place, people who already bought a ticket are excluded.
The city is home to many universities and IT companies, so alongside hospitality there are courses, academic programmes and hiring. Facebook ads let us reach students, applicants or specialists by age and interests, and test several audiences side by side.
Copy is written in natural Ukrainian; an English version for international visitors is easy to add. An on-site photo or video shoot can be arranged.
- Separate campaigns for visitors and residents
- An ad calendar built around events and festivals
- Student, applicant and specialist audiences
- Creatives for feed, Stories and Reels
- Reports in bookings, leads and tickets sold
Questions
Targeted advertising in Lviv: FAQ
How much does targeted advertising cost in Lviv?
Price — from $200 / mo. There are two parts: our fee and the ad budget you pay Meta directly. Both depend on your niche, the number of campaigns and the season — we will give you both figures after the brief.
Does targeted advertising work for tourism businesses?
It can, because you reach people in other cities who are interested in travel before they book. A separate campaign then speaks to those already in Lviv, with a different message.
Is targeted advertising for small business worth it — say, a café?
It can be, if you limit ads to a radius around your door and start with one offer. Once you see what brings people in, the budget can grow.
Do I need a media buyer if Instagram has a “Boost” button?
Boosting is fine for a one-off post. A media buyer works in Ads Manager with several audiences, creative tests, the pixel and lead tracking — that is what makes spending controllable.
Can a Kyiv agency handle a business based in Lviv?
Yes. The brief, creative approvals and reports all happen online, so there is no need to meet in person.
Cities
Targeted Advertising in other cities
Dashboards of other services
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Contacts
Tell us about your business — we'll suggest where to start
Not sure where to start? Take the brief →Thank you for your request!
We will contact you on the next business day.