Google Ads · Kharkiv

Google Ads in Kharkiv

Google Ads in Kharkiv brings enquiries from people already searching for your product or service — from courses and IT services to equipment makers and online shops. SAVA Digital is a Kyiv-based Google Ads agency that sets up and runs Kharkiv campaigns remotely.

Price: from $200 / mo

Below is an example of the dashboard we run this work in. Click the tabs and numbers or run the snake over them.Below is an example of the dashboard we run this work in. Tap the tabs and numbers.

Google Ads account

CampaignsSYour business ▾

All campaigns ▾

Clicks8,4 K

Impressions142 K

Avg. CPC4,39 ₴

Conversions386

Campaign

Budget

Status

Type

Clicks

Impressions

CTR

Avg. CPC

Conversions

Cost per conversion

Search · brand

Daily

Enabled

2 900

18 000

16,11 %

1,10 ₴

142

22,54 ₴

Search · services in Kyiv

Daily

Enabled

3 600

64 000

5,63 %

5,83 ₴

168

125,00 ₴

Performance Max

Daily

Enabled

Perf. Max

1 300

42 000

3,10 %

7,54 ₴

168,97 ₴

Remarketing · Display

Daily

Enabled

Display

600

18 000

3,33 %

4,83 ₴

161,11 ₴

Total: all campaigns

8 400

142 000

5,92 %

4,39 ₴

386

95,60 ₴

Recommendations

How much do Google Ads agencies charge for Kharkiv campaigns?

Our management fee is separate from your click budget in Google. How much you need for clicks depends on the niche and geography — the city only or all of Ukraine. We estimate it after reviewing competitors.

How do I use Google Ads for industrial equipment?

Build keywords around models, part numbers and specifications, send each ad to a specific product page and use negative keywords to filter out manual and job searches. That keeps the budget on buyers.

Is Google Shopping a good fit for a Kharkiv online store?

Yes, if your site has a catalogue with prices. Products are uploaded to Merchant Center, and Google shows them with a photo and price to shoppers across Ukraine.

What does a Google Ads agency do?

It plans the account, builds keywords and ads, sets up tracking, then adjusts bids and budgets based on leads rather than clicks. We also rework landing pages when they hold results back.

What is the difference between Google Ads and targeted social ads?

Google Ads answers a search someone has already made. Social ads show your offer to people who fit the profile but have not searched yet. For education and online sales the two often work together.

An illustrative example in the style of the service, not client data. Results depend on the niche and budget. Service names are trademarks of their owners.

Metrics glossary

Clicks visits to the site

How many times people clicked the ad and went to the website.

Number of visits

What we do: We bring clicks only from queries where people are ready to buy.

Impressions in search and on sites

How many times the ad was shown in search, on YouTube or on partner sites.

All impressions

What we do: We cut off irrelevant queries with negative keywords so that impressions reach the right people.

CTR click-through rate

The share of people who saw the ad and clicked it. A high CTR shows that the ad matches the query.

Clicks ÷ Impressions × 100 %

What we do: We write several headline variants and keep the ones with a higher CTR.

Avg. CPC cost per click

How much one visit to the website costs on average.

Cost ÷ Clicks

What we do: We lower it through Quality Score: relevant ads and pages cost less.

Conversions requests, calls, sales

Target actions after a click: a request, a call, a purchase.

Number of target actions

What we do: We set up tracking in Google Analytics 4 to count only real requests.

Cost per conversion CPA

How much one request or sale costs. The key number for a business.

Cost ÷ Conversions

What we do: We shift the budget to the campaigns and queries with the lowest cost per request.

Quality Score from 1 to 10

Google’s score from 1 to 10: how well the ad and the page match the query. A higher score means a lower cost per click.

Expected CTR + ad relevance + landing page

What we do: We build separate ad groups for each query theme and bring the score up to 8–10.

Price

Pricing for Contextual Advertising

Contextual ad management

from $200/ mo

Price depends on complexity

Discuss

Exact price — after the brief

Worked with

All clients

What’s included

Google Ads for Kharkiv companies

Kharkiv has many universities and course providers, and education searches peak before admissions and at the start of each semester. We plan campaigns for education projects around those periods and keep remarketing running in between for people who read the programme but have not enrolled.

Industrial companies and manufacturers here sell equipment, components and building materials. Their buyers search by model, part number or specification, so we build keywords from your catalogue and point each ad at the relevant product page rather than the homepage.

Online shops that ship nationwide get Google Shopping through Merchant Center: buyers see the photo, price and store name before they click. If you also have a pickup point in Kharkiv, we add a location asset.

Setup begins with tracking: forms, calls and purchases must be recorded in GA4. Our PPC reports show spend, leads and cost per lead, not just clicks.

Education campaigns timed to admissions and semesters
Catalogue-based keywords for manufacturers and B2B
Shopping campaigns via Merchant Center
Remarketing for people still deciding
Reports: spend, leads, cost per lead

Questions